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Vicks Inhaler for a new generation!

By Pauline Gaudillat on 30 de abril de 2020 09:19 Call for entries 0

Design a truly innovative Vicks inhaler device that genuinely offers younger adults such a delightful and new user experience that it becomes an essential element in their regular wellness regimen!

Vicks, trusted by generations throughout the 20th Century, to help relieve the discomfort and symptoms of nasal congestion in times of cold and flu. Vicks Inhaler – the mist of menthol solution, that unmistakable aroma indicating that better moments would soon be here – remains essentially unchanged for almost 80 years.

Vicks Inhaler clearly needs to innovate and attract a new generation of users with a modern functional and aesthetic design that will make it the must have device for relieving nasal congestion, whenever and wherever it strikes. Can you help?

Join now!

Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your idea before MAY 17th, 23:59 UTC.

Good Luck!

Join the conversation, leave a comment

IngresarCrear una cuenta

Reinvent the Sensodyne Demo

By Pauline Gaudillat on 20 de marzo de 2020 12:59 Call for entries 0

The next Sensodyne science demo is in your hands!

Have you ever been enjoying a really delicious ice cream with friends, and all of a sudden, your friend’s indulgent delight turns to anguish in a split second? His face twists, cringes, grimaces –  sometimes his whole body has a visceral reaction. That sudden, sharp flash of pain is what happens when one has sensitive teeth!

To help relieve pain from sensitive teeth, there are toothpaste brands specially formulated for sensitive teeth. 10 years ago, Sensodyne, the market leader for sensitive teeth, launched a new, advanced toothpaste range called Repair & Protect with a dedicated TVC campaign that has been very successful. Now, it has an improved formula which delivers an even stronger Deep Repair benefit, so the time is ripe to re-invent the 10-year-old science demo. In fact, Sensodyne Repair & Protect aims to totally re-invent the kind of demo too, to communicates the new Deep Repair benefit. Can you help?

Join now!

Jury's Prize

  1. 4,000€
  2. 2,000€
  3. 500€

Share your idea before MARCH 29, 23:59 UTC.

Good Luck!

Join the conversation, leave a comment

IngresarCrear una cuenta

A memorable activation concept on sustainability for P&G and its retailers

By Pauline Gaudillat on 19 de febrero de 2020 10:41 Call for entries 0

Create an out-of-the-box activation for P&G and its retailers that engages consumers to become more sustainable!

As you may know, sustainability tends to become a very important issue to address for the brands, as a source of growth and social responsibility engagement. Indeed, sustainability has become a big concern and driver for consumers. No longer for a minority of “eco-engaged” consumers but for everyone!

Indeed, consumers are more and more concerned about environmental issues. Their concerns are not only skewed towards the obvious plastic waste and pollution, it goes beyond this: for 50% of EU consumers, the biggest issue is overall ‘climate change’. They are willing to change their consumption and shopping habits and lifestyle to reflect their values in this area, they are asking brands and retailers to act in a more eco-conscious way, but they also claim that they want of be active in the process and do their part to reduce the overall waste – and so, the carbon footprint – they produce, consume or use.

This project is about helping and educating consumers to live in a more sustainable way at home, through a strong activation concept in-store for different P&G product categories. Can you help?

Come up with an outstanding and memorable activation concept for a partnership between P&G and its retailers in Europe that will help consumers to have a more sustainable lifestyle!

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before February 27th, 23:59 UTC.

Good Luck!
Pauline

Join the conversation, leave a comment

IngresarCrear una cuenta

An innovative activation idea for Schweppes!

By Pauline Gaudillat on 4 de febrero de 2020 12:55 Call for entries 0

Come up with a creative and innovative activation idea that brings the brand experience closer to consumers!

Schweppes is a brand with a long and rich history. The founder of the company (Mr. J. Schweppe, originally from Switzerland) invented the first method to include carbonation in a drink that could be produced at large scale. Meaning he was the inventor of carbonated soft drinks as we know it today!

One of the drinks that Schweppes is offering are their bitter drinks. Bitter drinks are carbonated soft drinks which can be used to mix cocktails (alcoholic and non-alcoholic) or served directly as a refreshing ready to drink beverage. The most typical flavours are Tonic, Bitter Lemon and Ginger Ale.

Schweppes DNA is that of a tasty, refreshing and stylish brand for adults. However, consumers still feel a distance to the brand and don’t always perceive them this way. It is time to show the brand is still out there and alive!

Today, Schweppes is looking for creative ideas for of various types of activations to bring the brand experience closer to consumers. Can you help?

Join now!

Jury's Prize

  1. 450€
  2. 450€
  3. 450€
  4. 450€
  5. 450€

Share your idea before FEB 19th 1pm UTC.

Good Luck!

Join the conversation, leave a comment

IngresarCrear una cuenta

FEVE - A new hallmark for glass packaging

By Pauline Gaudillat on 11 de diciembre de 2019 10:28 Call for entries 0

Develop a new hallmark that would help FEVE and the glass industry to promote glass as a safe & 100% recyclable packaging and its endless life.

In a world where the environment is under high pressure because of our lifestyles, people are constantly searching for new ways and small changes to lower their impact on the environment. This also means buying your favorite products in the most sustainable packaging possible. However, in times where there is an overload of choices, choosing what’s best for the environment is definitely not easy and we might sometimes get lost along the way. This is why FEVE would like to help consumers making the right and most environmentally-friendly packaging choice, namely glass!

FEVE is the European Federation of glass packaging and glass tableware makers, which is an international not-for-profit association promoting glass packaging as a more sustainable solution. As packaging, glass containers assure the preservation, safe delivery and attractive presentation of a vast array of consumer products. Furthermore, glass is 100% recyclable, virtually inert and preserves the original taste of the products it contains.

Therefore, FEVE, the European manufacturer of glass containers, wants to re-establish their role of reference as packaging material for the EU Circular Economy, as a response to the Plastics strategy and all the dynamics that this strategy has sparked to solve the major issues of plastics. To do so, FEVE wants to develop a new glass hallmark to improve the perception of glass material and packaging solution.

Help FEVE by creating a new hallmark that will be catchy and intuitive to promote glass as a safe packaging, with endless life and that is 100% recyclable!

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before DEC 23rd, 23:59 UTC.

Good Luck!

Join the conversation, leave a comment

IngresarCrear una cuenta