eÿeka's Community Blog

Follow the community announcement

Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

Stay updated, follow us:

¡Una innovadora idea de activación para Schweppes!

By Pauline Gaudillat on 4 de febrero de 2020 12:55 Call for entries 0

Come up with a creative and innovative activation idea that brings the brand experience closer to consumers!

Schweppes is a brand with a long and rich history. The founder of the company (Mr. J. Schweppe, originally from Switzerland) invented the first method to include carbonation in a drink that could be produced at large scale. Meaning he was the inventor of carbonated soft drinks as we know it today!

One of the drinks that Schweppes is offering are their bitter drinks. Bitter drinks are carbonated soft drinks which can be used to mix cocktails (alcoholic and non-alcoholic) or served directly as a refreshing ready to drink beverage. The most typical flavours are Tonic, Bitter Lemon and Ginger Ale.

Schweppes DNA is that of a tasty, refreshing and stylish brand for adults. However, consumers still feel a distance to the brand and don’t always perceive them this way. It is time to show the brand is still out there and alive!

Today, Schweppes is looking for creative ideas for of various types of activations to bring the brand experience closer to consumers. Can you help?

Join now!

Jury's Prize

  1. 450€
  2. 450€
  3. 450€
  4. 450€
  5. 450€

Share your idea before FEB 19th 1pm UTC.

Good Luck!

Join the conversation, leave a comment

IngresarCrear una cuenta

FEVE - A new hallmark for glass packaging

By Pauline Gaudillat on 11 de diciembre de 2019 10:28 Call for entries 0

Develop a new hallmark that would help FEVE and the glass industry to promote glass as a safe & 100% recyclable packaging and its endless life.

In a world where the environment is under high pressure because of our lifestyles, people are constantly searching for new ways and small changes to lower their impact on the environment. This also means buying your favorite products in the most sustainable packaging possible. However, in times where there is an overload of choices, choosing what’s best for the environment is definitely not easy and we might sometimes get lost along the way. This is why FEVE would like to help consumers making the right and most environmentally-friendly packaging choice, namely glass!

FEVE is the European Federation of glass packaging and glass tableware makers, which is an international not-for-profit association promoting glass packaging as a more sustainable solution. As packaging, glass containers assure the preservation, safe delivery and attractive presentation of a vast array of consumer products. Furthermore, glass is 100% recyclable, virtually inert and preserves the original taste of the products it contains.

Therefore, FEVE, the European manufacturer of glass containers, wants to re-establish their role of reference as packaging material for the EU Circular Economy, as a response to the Plastics strategy and all the dynamics that this strategy has sparked to solve the major issues of plastics. To do so, FEVE wants to develop a new glass hallmark to improve the perception of glass material and packaging solution.

Help FEVE by creating a new hallmark that will be catchy and intuitive to promote glass as a safe packaging, with endless life and that is 100% recyclable!

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Share your idea before DEC 23rd, 23:59 UTC.

Good Luck!

Join the conversation, leave a comment

IngresarCrear una cuenta

MiraLAX Healthy2Go Campaign

By Pauline Gaudillat on 28 de noviembre de 2019 11:15 Call for entries 0

Help Millennials conquer constipation before it hijacks their body & mind and holds them back.

We all know that getting adequate sleep, eating a balanced diet, and exercising are quintessential elements to living a healthy lifestyle. But did you know that pooping is also critically important to our overall health & well-being?   

While constipation does become more prevalent with age, it affects all age groups. Most people realize that constipation is linked to a hectic, unbalanced lifestyle, so they start by trying to change their habits … either by changing their diet, exercising more or by adding fiber. But this is hard to do over time, and it’s not always effective at relieving constipation! When the problem lingers, many older consumers seek advice from their doctor. Since MiraLAX is the #1 Doctor recommended OTC (over-the-counter) laxative in the USA, many try MiraLAX, an effective solution that works naturally with the water in your body.  

Millennials, however, are less likely than older generations to talk to their Doctor about constipation, so they tend to suffer more from constipation. MiraLAX wants to spread the good news about its effectiveness in online & offline communication channels so Millennials don’t miss out. Can you help?

Join the contest now!

Jury's Prize

  1. 3,000€
  2. 1,000€
  3. 500€

Share your entry before DEC 10th, 23:59 UTC.

Good Luck!

Join the conversation, leave a comment

IngresarCrear una cuenta

Allergy Nasal Spray Naming

By Pauline Gaudillat on 8 de noviembre de 2019 11:18 Call for entries 0

Name the new all-time best allergy relief nasal spray!

Allergy sufferers have a hard time. Sneezing, a runny nose, itchy nose and throat, breathing difficulties and itchy watery eyes are some of the symptoms they suffer from daily. Allergies aren’t curable, strike unexpectedly, and afflict 10 – 25% of the world’s population, making them the 5th most common chronic disease. They flare up from exposure to pollen, which is seasonal, but also dust, mold and animal dander which are potentially all around them, all the time.

Because allergies aren’t life threatening, causing merely everyday discomfort similar to common cold symptoms, allergy sufferers don’t get a lot of empathy from friends, family and co-workers They just have to deal! And, they do so, as best they can, thanks to over-the-counter (OTC) medicine they don’t need a doctor’s prescription for, usually in the form of pills and sprays. 

Our sponsor, which makes the #1 doctor recommended allergy relief brand in the US, and which is also available in 21 other markets, is developing what will be the all-time best, most advanced nasal allergy relief OTC solution on the market. In preparation for the launch, it needs a name that will do it justice! Can you help?

Join now!

Jury's Prize

  1. 1,000€
  2. 750€
  3. 500€

Submit your idea before November 17th, 23:59 UTC.

Good Luck!

Join the conversation, leave a comment

IngresarCrear una cuenta

NextGen Underarm Spray

By Pauline Gaudillat on 31 de octubre de 2019 09:49 Call for entries 0

Invent your ideal anti-perspirant deodorant underarm spray that you’ve never seen before!

In the US market, most adults use either an antiperspirant which provides underarm sweat and odor protection, or a deodorant which provides underarm odor protection (only). Collectively, the majority of these products come in a dry stick, clear gels or a roll-on. A lesser known or less popular segment is available in the spray format.

Today, our sponsor wants to change this perception and to offer a totally new and innovative deodorant and antiperspirant spray product. That’s why they would like you to start from an almost blank page to re-imagine almost everything about an underarm sweat & odor protection SPRAY. Can you help?

Join now!

Jury's Prize

  1. 2,500€
  2. 1,500€
  3. 500€

Share your entry before November, 17th, 23:59 UTC.

Good Luck!

Join the conversation, leave a comment

IngresarCrear una cuenta